Summary: A 1:1 customized experience in every class specified by and designed for the flyer will make flying fun again. All classes including the economy class will provide core flight experience requirements including a friendly staff, fine dining, wide selection of entertainment, efficient and quick check-in, fast network connectivity and telecommunications among others.
Recommendations:
Create a super premium class where the flyer can specify their own experience prior to boarding the flight. Experiences could focus on leisure activities of the flyer’s choice. Examples could be Bonsai care, playing a musical instrument, painting, reading a fine book, watching any movie / videos and listening to any music, massages, pottery among others. The premium experience will also include live events ranging from fine cuisine cooked by a world class chef in person, concerts by leading bands, and talks by world renowned speakers among others. The core customer value proposition is a set of activities they would rather be doing if not flying.
For the first class and business class a virtual experience which places the flyer in the experience of their choice for e.g. a gondola ride in Venice, climbing Mount Everest, skiing in the Rockies, driving for the Ferrari F1 team among others.
Singapore Airlines, Qatar Airways, Asiana Airlines, Cathay Pacific, Emirates, Virgin America are the highest ranked airlines exceeding customer expectations on the core flight experience requirements.
What do you consider contributes to a fun flying experience?
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Flight Innovations from CNN
http://www.cnn.com/2009/TRAVEL/10/16/flight.innovations/
Alaska Airlines first to put VR headset on flights - something discussed in the post 9 years ago.
https://www.economist.com/gulliver/2018/10/04/is-virtual-reality-the-future-of-in-flight-entertainment?fsrc=scn/tw/te/bl/ed/isvirtualrealitythefutureofinflightentertainmentopiatesforthebackoftheplane
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